75% of consumers use social networks during the buying process. After following a brand, 91% visit the store, 89% buy and 85% recommend the brand to a family member or friend. Not bad, right?
The question of whether to use social media for your e-commerce is not any longer a problem. The answer is "yes".
The real question is how to use them to boost your business. Here are 5 tips to promote your online store on social networks with talent!
1. Find your way
There are several ways to use social networks in e-commerce:
- To generate traffic
- To stimulate sales
- To build customer loyalty
- To manage your image and reassure potential customers
While all these ways are important, it is essential to identify the main one. What are you looking to do first on social networks? Answering this question will allow you to efficiently plan the use of your resources.
You'll also know what metrics to monitor, so you can check progress towards your goals.
2. Make full use of the "Shopping" functions of social networks
Before you jump on Facebook, Instagram, or Pinterest, take the time to understand the "shopping" features of these platforms. The goal is to create the resources you'll need to use them.
This includes setting up product pixels and feeds that will allow you to add dynamic catalogs, stores, and campaigns to your social media strategy.
The goal is to be able to identify your products in your publications, but also your paid campaigns, in order to transform your pages into a sales vector.
Think about it
Think also about how to take advantage of Facebook Marketplace. Reserved for individuals, the platform also allows professionals to stand out from the crowd.
3. Automate - in part - the after-sales service
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Social network users expect a quick reaction when they question brands. This is even more important for e-commerce.
Before, during, and after the purchase, they will have questions to ask you. The speed and quality of the answer will determine conversion or loyalty.
On Facebook, you can use a chatbot. But you can also install one on your website and link it to your social networks.
Objective: allow users to get quick answers to common questions. These include delivery times and costs, authorized payment methods, product return, and exchange conditions, item sizes, etc. These questions can be answered automatically.
For more complex questions, the chatbot will be able to answer that it will notify an advisor who will get back to them quickly. The consumer knows that his request is taken into account, so he will be more inclined to wait for an answer.
4. Show the personality of your e-commerce
Potential customers identify with the brands they consume. They need to get a feel for the corporate culture on your premises, know your commitments and identify with your brand voice. Even if your e-commerce business sells multiple brands, you need to convey your own personality.
Adopt a tone close to your audience and don't try to copy the companies you sell. Find your own tone, your own language, that will appeal to your target.
At a time when the playful video format is booming (see TikTok and the Reel format on Instagram), take advantage of it to show your e-commerce in a different light. You can set the packing sessions to music, unveil the offices, and show that behind your online store, there is a united and positive team.
5. Collaborate with your community
Your community is surely full of ideas to animate your social networks! Consumers and influencers represent a very impressive creative pool. You can promote your e-commerce via their content by encouraging them to share photos and videos with your products.
In addition to the traditional influencer marketing where you send products to famous people, organize contests to reward the best content shared by your community.
Also, use live chats to engage your audience! People love live chats with professionals. You could animate your pages by organizing question and answer sessions with your customers. This will be an opportunity for them to ask you tips and tricks to better use your products.
Social networks are an integral part of your consumers' daily lives. They offer an excellent opportunity to get in touch with potential customers and to sell your products and services. Be dynamic, active, friendly, and ready to interact to take full advantage of Instagram, TikTok, Facebook, or Pinterest!
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