Content of the article
- DEVELOP YOUR WEBSITE AUDIENCE
- WORK ON THE CLICK-THROUGH RATE
- WORK ON THE CLICK-THROUGH RATE
- ADJUST THE NUMBER OF AFFILIATE LINKS
- MODULATE YOUR DIGITAL ECOSYSTEM
Affiliation is a distribution method that allows you to earn a percentage of the sales of products that you promote on your website. These products will be sold by an external company, the affiliate, which will provide you with a personalized URL so that it can know exactly where the sales come from and pay you. Here are 5 tips for a successful affiliate strategy...
1. DEVELOP YOUR WEBSITE AUDIENCE
The more people you have visiting your website, the more people will click on the affiliate links on your site and the more you will multiply your chances of success in terms of monetization.
The best way to increase website traffic is to create quality marketing content.
For example, setting up a blog with regularly published articles can greatly contribute to the growth of your audience. You will be able to place many affiliate links in the articles you create. Whichever option you choose, ask yourself the following question: how can you boost your website's traffic?
2. WORK ON THE CLICK-THROUGH RATE
To optimize the click-through rate, the best thing to do is to test a multitude of possible webmarketing configurations: presentation of the promoted product in the text of the articles, in the form of a visual in a web page, via a banner at the top of the page, or in the widgets on the right of your web pages, etc. You should also test different affiliators to see which products generate the most interest - and therefore clicks.
3. WORK ON THE CONVERSION RATE
For your affiliate strategy to be successful, you'll not only need your users to click, but also to buy. If there is no sale made, there will be no commission paid, for obvious reasons.
Depending on the industry and your blog, not all affiliators will be equally successful.
Ideally, you should find the perfect match between your blog and an affiliate. This affiliate will have to present products that not only perfectly match your blog's universe, but will also correspond to the current buying intentions of your visitors.
4. ADJUST THE NUMBER OF AFFILIATE LINKS
In theory, you can place a multitude of affiliate links on your site, your blog or your articles. The longer an article is, the more links you can also place on it, hoping to earn a commission on sales made through your text.
But it is not recommended at all to place as many links as possible. This could annoy your visitors and damage the trust they have placed in you after reading all the quality articles you have published in your blog's history.
The best thing to do is to create very high quality articles in order to continue to build a good audience. And to focus, when creating an article, on one, two, or even three affiliate links that will bring a real added value to your readership.
5. MODULATE YOUR DIGITAL ECOSYSTEM
Affiliate marketing is one of the many tools in your web marketing arsenal. It can be at the heart of your digital strategy. But it can also be a perfect complement to the different solutions that you will set up on your website.
For example, you can manufacture and sell shoes via your website while creating a blog about the latest fashion trends, with articles containing affiliate links to brands in the leather goods sector for example.
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