Content of the article
Is it really possible to make money on YouTube?
What are the requirements for making money on YouTube?
How much money can you expect to earn?
The Top 10 Richest YouTubers in 2021
When looking to make money online, YouTube is a platform that can be particularly attractive.
For anyone who has a passion or field of interest, it allows you to get paid by creating content around what you love, creating a community of inspired fans, and working according to your own rules and schedule.
As long as you put in a little work...
In this article, we explore why YouTube is an interesting way to make money on the internet, and how much a YouTuber can expect to earn on this platform.
Is it really possible to make money on YouTube?
Many people now recognize the creation of a blog or a website as a real way to earn money on the internet.
But creating content on YouTube as a full-time or part-time activity is still not really recognized.
Yet, video consumption has not stopped exploding in the last few years.
This is more than enough to find a captive audience and gradually build its monetization.
And there is something for everyone: gaming, DIY, business, personal development, beauty, decoration, cooking, travel, technology...
This is one of the reasons why more and more people are starting their own YouTube channel.
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How do YouTubers earn money?
It's often hard to imagine how much a YouTuber earns... because we already wonder how they can earn money just by posting videos online.
There are actually 4 main ways for YouTubers to earn money:
1. Advertising
This is one of the main ways to make money on YouTube.
Here you allow the platform to place ads on your videos. These are for example the classic ads that can be triggered before or during the video you came to watch.
You then earn money per view or per click on the ads in these videos. This means that the more people visit your channel, the more money you can earn.
2. Affiliates
Affiliate marketing is a method in which content creators will promote one or more products of a brand in exchange for a commission on the results of that promotion.
For example, the YouTuber can promote a product, and receive a certain amount in € or percentage of the sale for each purchase.
Most of the time, this system works via a special link placed in the description of their YouTube video that redirects to the partner brand's website.
Affiliate links are relatively common on YouTube. And here again, the bigger your audience, the more money you are likely to make.
But that doesn't mean you have to have millions of views. If you offer quality content and have managed to create a trustworthy relationship with your viewers, this system can be particularly interesting.
3. Sponsoring
This method is slightly different from affiliation. Here, the company pays the YouTuber to promote its products or services on its channel.
This can take the form of a product review, an endorsement at the beginning of a video, etc.
It is of course preferable that the company sponsoring your video is related to the theme of your channel.
Once your audience is large enough, brands may start to solicit you directly. For those who want to be more proactive, there are also platforms dedicated to connecting content creators and brands.
4. Selling merchandise
A big part of the YouTuber business is creating partnerships with brands - but it's also possible to offer your own products for sale to generate good revenue while keeping full control of your monetization.
What you can sell will necessarily depend on your industry. For example, a YouTuber with a channel about cooking could offer his own line of baking utensils.
Other popular types of merchandise are books and ebooks, or "merchandise" such as t-shirts, mugs, etc.
This method does require some initial investment in the creation of the items offered for sale and an audience that is captivated enough by your channel to want to buy your products.
Online courses are also becoming more and more popular, and more and more Youtubers are offering them. They are a good way to go further on a specific topic with your audience for those who are willing to pay more for specific coaching, or exclusive content.
What are the requirements to earn money on YouTube?
We've already covered this a bit above, but it's important to repeat it to avoid any false hopes.
To make money on YouTube via any of the 4 methods presented above, you will necessarily need to have a fairly large audience.
For affiliate marketing, sponsorship, or merchandise sales, there is no magic the number at which you can earn money.
On the other hand, to monetize your channel via YouTube advertising, reaching certain statistics is mandatory.
Over 12 months, you must have reached :
- A minimum of 1,000 subscribers to your channel
- At least 4,000 hours of viewing of your videos
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How much money can you expect to earn?
There are some people who manage to earn huge amounts of money thanks to their YouTube channel.
They have managed to turn their presence into a real business that allows them to live from their creations, or to offer themselves a particularly interesting additional income.
But in reality, many people who start or have started a YouTube channel make very little money if any at all.
It all depends on how much effort you put into growing your channel and reaching the goals necessary to monetize it.
Growing your channel to make money is still a lot of work and won't happen in a snap. But that doesn't mean it's impossible.
The hardest part is often getting started and earning your first few dollars.
The Top 10 Richest YouTubers in 2021
- Daniel Middleton - Earnings: $16.5 million
- Evan Fong - Earnings: $15.5 million
- Dude Perfect - Earnings: $14 million
- Mark Edward Fischbach - Earnings: $12.5 million
- Logan Paul - Earnings: $12.5 million
In summary
YouTube offers the possibility of very interesting incomes but often reserved for a rather limited selection of creators.
However, it can be a very good way to earn extra money online by creating content on a topic you are passionate about - and why not see your channel and your income grow over the months.
As with everything, this is not a magic trick to make money without doing anything. But with a little dedication and hard work, nothing is impossible. Why not give it a try?
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